Critical Discourse Analysis

Dr. Fahad Otaif, Vice Dean of Academic Development and Quality, presented his paper at a seminar organized by the Language Research Center of King Khalid University held on February 15, 2016. His presentation was titled Metaphorical Framing of Media Discourse and the Representation of the Other: A Corpus-based Critical Discourse Analysis of Metaphors in the Press Discourse.  He states in his abstract,  “This paper addresses the metaphorical framing of a particular news event in media discourse, i.e. the British press and BBC news website, and how it contributes to the overall lexical and intertextual cohesion of a discourse topic as well as the representation of the other.” (Otaif, F. 2016) He primarily highlighted Media Discourse in which he showed how metaphors play a significant role in media discourse. He pinpointed the fact that metaphors have long been undermined or neglected in the field of discourse analysis. He particularly pointed out the lack of investigation into the use of metaphors in discourse as a form of cross-cultural communication that represents social minorities in Britain.  During his presentation, he talked about an interesting phenomenon in discourse–intertextuality. Dr. Otaif, while explaining intertextuality in discourse, showed how metaphors could limit understanding and perception. Dr. Otaif, while explaining intertextuality in discourse, demonstrated how metaphors could limit understanding and perception.       The seminar was very informative, interactive and overall successful. Date: 2/15/2016 Source: MD Adil Multimedia Contribution: MD Sirajul Islam